Found It! The Real White Collar Font

[elrhiarhodan]

I am a geek. I am a nerd. I am a proud White Collar Geek-Nerd. And I've finally discovered the font that was used to create the White Collar logo.
 
(Drum Roll please...)
 
It's Akzidenz-Grotesk Standard Extended Bold.
 
Every few months, I have tried to match the logo using on-line font-finding tools, without any luck. It's all in the beveled ends of the "C" and the extended opening on the top of the "R".
 

I just happened to be looking at the userpic I made from the tag to the delicious cookies that were distributed after the Paley Event in 2010 and decided to try again. To my shock and delight, it worked.

The only problem...the font costs $275.
 

Comments

[elainasaunt.livejournal.com]

$275 for a FONT?

[elrhiarhodan]

I know...and full package is almost $1000, and that doesn't include the right to use it commercially!

[elainasaunt.livejournal.com]

Maybe this would make sense to my brother the commercial artist, but I suspect even he would find that a bit exaggerated.

[elrhiarhodan]

Probably not. Fonts are intellectual property - software and art combined. It requires significant technical skill to create a really good one. Which is why you see so much bad font and typefaces in graphic design - because the non-professionals don't want to shell out the money.

I wonder what Jeff Eastin's production company (or the designers hired by FOX) paid for the rights to use this font commercially. Not paying for commercial usage of a font is like a musician sampling another musician's beats.

You may want to check out a movie called "Helvetica" - yes, is is about the font. And it's surprisingly interesting.

[elainasaunt.livejournal.com]

Well, when you put it like that. I've been wanting to see Helvetica. Wonder if my brother has it? Must ask him in December.

[lauracollared.livejournal.com]

I've been meaning to see that movie. Fonts are crazy! Congrats on finding the WC one. :)

I LOVE THAT FONT !

[(Anonymous)]

Hi,

Somebody can found it for free?
please send me link or the files to cuentasdeinet@gmail.com PLEASE!!!

Re: I LOVE THAT FONT !

[(Anonymous)]

I found it for free :)
The link : http://www.fontyukle.net/fr/DownLoad-Berthold+Akzidenz+Grotesk+BE+Bold+Extended.ttf

Enjoy !